RENEGADE ELECTRON™

Growing Your Business Online

Thursday, March 03, 2005

To Blog Or Not To Blog... That Is The Question...

...well if you're here you're looking at a blog. So what's a blog or more precisely a weblog?

Well, apart from anything else - which I'll come onto in a minute - it's a series of web pages. So no change there then!

But, as I'm discovering, blogging software is a neat way of keeping web content fresh and up to date - easily. And without having to know much (if anything) about building web sites too.

So this could be very useful for anyone wanting to launch a new career in Internet Marketing.

It's also leaving me with an important decision to make about how I build the www.lozwilson.com hub site. Do I use Frontpage, my chosen web development tool. Or do I use some form of blogging software? Or even a combination of the two?

As it happened I stumbled over a useful e-book that got me started in blogging. It's called 'RSS Made Easy' try www.rss-made-easy.com . And I didn't have to break the bank to get it either!

Errr... did you see that... One minute I'm talking about blogs and the next RSS. Unforgivable! Confused? And what's RSS anyway? It stands for 'Really Simple Syndication' or 'Rich Site Summary'.

Still confused? I don't blame you. Neither of these names say too much about what's really going on here.

You see Blogs and RSS and linked. And the buzz is that RSS is the Next Big Thing (NBT) on the Internet. As an alternative to e-mail! Remember, E-mail is a Push technology and RSS is a Pull technology.

It's a question of control and who has it: the web site owner or you!

Well, like so many other NBTs on the Internet we'll have to wait and see. But it doesn't do any harm to get a basic understanding of what it is and why it could be important to you.

Why? Because the really big players are starting to take an interest. And you can bet monitorisation will follow soon.

Stay Tuned to The LozBlogz...

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