Lower Literacy Users and the Internet

...well that's what Jakob Nielson calls them, not me. In my first prototype web site I built I focused very heavily on useability issues. Having discovered Jakob Nielson I subscribed to his newsletter.

Since then my interest in useability has diminished to almost zero. Why? Because if you're using the one page sales letter format useability is much simplified.

Really all you have to do is scroll down, hopefully with a wheel mouse. Then click to order if you're sold.

Then Jakob's most recent newsletter hit my e-mail in box. Now I'm thinking again.

There's too much to cover (as in re-type) so best I give you the link. www.useit.com

If your writing direct marketing response sales letters published on the internet then you'll find Jakob's article on Low Literacy Users (March 14) of great interest.

It also covers the needs of other people on the web like teenagers and senior citizens, their special needs and problems.

Check it out... It might help boost your conversion rate.

Stay tuned to The LozBlogz