The DNA of Business: People, Process and Technology

It doesn't matter what business you look at there are only three main things to think about: People, Process and Technology.

That means that if you look at Internet Marketing, say, and you think it's about technology you'll be wrong.

Sure, without Internet technology, and all that goes with it, you wouldn't be able to do much. If anything.

So just because you think you know something about the internet and computers, don't assume that knowing that on it's own will lead to success. Because quite simply it won't.

That means that in the case of Internet Marketing it's an opportrunity that's open to everyone. Particualrly people who understand the people and process issues.

Going back to my software development days. Most projects that failed didn't fail because of technical problems.

They failed because the people and process issues were not understood.

At the end of the day it's about people and processes that exist, in and on, a technical infrastructure. And there are lots of technical people out there that can help you with that.

So stay focused on the people and processes. Because that's where the real money is.

Stay tuned to The LozBlogz...